Every business should consider the value in giving something to their customers so they remember you. Corporate gifts, handouts and giveaways have come a long way since getting a pen from the local bank with their logo on it. While pens are still a very popular (and effective!) marketing tool, there are many many others that are usable, wearable and most importantly – memorable! Here are a few things to consider when thinking about what might be right for your business.
It’s always difficult to put together exactly how much you want to spend on a corporate gift when you are not sure what you want, but having some idea of how much you want to spend can really help narrow down your focus and options. We encourage our customers to always keep in mind their audience, client base and region for gifts that make a lasting impact. We love to work with you and learn about your business, what you do, and offer suggestions from 1,000s of items that might work.
It goes without saying, but your company logo should be prominent on anything that you offer. While a logo is not your entire brand, it is a strong component of your brand and the piece that is probably the most recognized by your customers. Take care to reproduce the logo in the same colors, with no distortion or changes. The more you can do to maintain consistency the better your brand is represented and remembered.
What do you like?
If you are torn between what to decide for a corporate gift, thing about what type of items you have received in the past. Do you still have them? Have you used them or saved them? The two most important things to consider when choosing a corporate gift is will it be usable and memorable. If it fits either of those considerations it will make the perfect giveaway.
Employees love gifts too
Don’t forget that your staff and employees also love a great giveaway with your logo on it. It builds teamwork and community, and helps promote your business every time they wear or use whether they are working or not. Consider expanding your corporate gifting to include employees and staff when you are considering quantities to order.
If you would like more information or brainstorming some ideas, QualiT would love to help! Contact us today and lets get the ball rolling!