Digital printing is replacing traditional methods in different branches of the graphics industry. There are multiple reasons for this shift but the main drivers are the cost-efficiency, possibility to personalize prints and the flexibility of these machines.
This is no different in the textile printing business. Traditional screen-printing is replaced by digital textile printing solutions like sublimation printing for shorter production runs and prints that require multiple colors and photographic imagery. The digital alternatives are ideal for the personalization of prints, which is extremely popular nowadays.
What is dye sublimation printing?
Sublimation printing is a technique that uses heat sensitive inks. These inks turn into gas under the influence of heat and combine with a 100% polyester medium. Since the ink becomes part of the structure of the material, the images on the fabric don’t fade or crack – even after multiple washings.